The elation of winning money or the thrill of betting on sports events are some of the things that attract people to gambling. But gambling can lead to addiction, if someone loses more than they can afford or if it starts interfering with their relationships, work and mental health. In such cases it’s important to seek help.
A lot of research into gambling has focused on individual behaviour and addiction but there is a growing body of work considering the wider socio-cultural and regulatory influences that shape and influence gambling-related harms. This is where a social practice theory perspective could offer new insights.
Gambling is a global industry and it is heavily marketed through TV advertising, sponsorship and branding, as well as on social media. It draws on a range of socio-cultural constructs including mateship, status, risk and adventure, hedonism and sexuality. This is where a social practice theory approach could offer new insights as it considers both structure (e.g. how societal norms, laws, policies, institutions and the physical environment shape gambling practices) and agency (the ability for individuals to act and cause an effect on their own behaviour).
In order to help with breaking harmful gambling habits it’s important to talk about it with someone who won’t judge you, such as family or friends, and find an alternative recreational activity. Getting financial advice and reducing risk factors such as carrying around large amounts of cash or using credit cards can also be helpful. It’s also a good idea to set goals – both short and long-term – and think about how your life might improve without gambling.
